Dampak Tranformasi Digital Terhadap Bisnis

Cut Zurnali, Wahjono Wahjono

Abstract

Pengenalan teknologi digital ke dalam bisnis dapat menghasilkan manfaat yang diharapkan.  Oleh karena itu banyak perusahaan saat ini melakukan transformasi digital. Berdasarkan hasil penelitian sebelumnya di beberapa negara ditemukan sebagai berikut: (1) Video dan media sosial berdampak pada pemasaran produk dan jasa perusahaan. (1) Video dan media sosial berdampak pada pemasaran produk dan jasa perusahaan. (3) Transformasi digital yang berdampak pada bisnis strategis. (4) Transformasi digital berdampak positif terhadap pengalaman pelanggan. (5) Transformasi digital berdampak positif terhadap inovasi teknologi informasi. (6) Transformasi digital pengaruh langsungnya terhadap kinerja perusahaan. (7) Transformasi digital berdampak negatif terhadap finansialisasi perusahaan. (8) Transformasi digital dapat mendorong inovasi perusahaan. (9) Transformasi digital berdampak lebih besar terhadap inovasi yang dilakukan oleh perusahaan-perusahaan non-BUMN

Keywords

Bisnis, Transformasi digital

Full Text:

PDF

References

Averina, Tatyana, Sergey Barkalov, Irina Fedorova, dan Vera Poryadina. 2021. Impact of Digital Technologies on The Company's Business Model. E3S Web of Conferences 244, 10002 (2021) https://doi.org/10.1051/e3sconf/202124410002

Chen, Pengyu, SangKyum Kim, 2023. The Impact Of Digital Transformation on Innovation Performance - The mediating role of innovation factors. Heliyon 9 - e13916

Grab Benjamin, MarietaOlaru, Roxana Maria Gavril. 2019. The Impact of Digital Transformation on Strategic Business Management. Ecoforum Journal (University of Suceava, Romania). Volume 8, Issue 1(18)

Kahrović, Ernad dan Avdović, Atif. 2022. Impact of Digital Technologies on Business Performance in Serbia. Journal of Sustainable Business and Management Solutions in Emerging Economies

Masoud, Rawan dan Sarah Basahel. 2023. The Effects of Digital Transformation on Firm Performance: The Role of Customer Experience and IT Innovation. Digital 2023, 3, 109–126. https://doi.org/10.3390/digital 3020008

Meltwater. 2023. Digital 2023 Global Overview Report. The Essential Guide To The World’s Connected Behaviours

Ngo, Thi Thuy An, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, dan Thi Minh Nguyet Nguyen. 2023. Short Video Marketing Factors Influencing The Purchase Intention of Generation Z in Vietnam. Innovative Marketing, Volume 19, Issue 3

Semaniuk, Vita dan Melnyk, Nataliya. 2022. Impact of Digital Technologies on The Business Information Environment in The Context of The Fifth Industrial Revolution. Herald of Economics № 3, 2022 ISSN 2786-4545 (online)

Shi, Rui, Minghao Wang, Chang Liu, dan Nida Gull. 2023. The Influence of Short Video Platform Characteristics on Users’ Willingness to Share Marketing Information: Based on the SOR Model. Sustainability 15, 2448

Sui, Bo, Liuyang Yao. 2023. The Impact of Digital Transformation on Corporate Financialization: The mediating effect of green technology innovation. Innovation and Green Development 2. 100032

Veit, Daniel J. dan Jason B. Thatcher. 2023. Digitalization as a problem or solution? Charting the path for research on sustainable information systems, Journal of Business Economics (2023) 93:1231–1253. https://doi.org/10.1007/s11573-023-01143-x

DOI: https://doi.org/10.53845/infokam.v19i2.355

Refbacks

  • There are currently no refbacks.